blue skies ahead?
Thursday, March 03, 2005
IA may withdraw discount plan, Sahara in fare war

The huge rush of passengers buying its 16-tickets-for-Rs-65,000 is forcing Indian Airlines to contemplate withdrawing the scheme a fortnight after its launch. The scheme was introduced for economy-class passengers on February 16, and the overwhelming response forced the airline to extend the scheme to business class.
[Huh??? Forced? Tell it like it is - if you seized the moment to sell your business class inventory to lock in your revenues, say so...]
Passengers buying the [Air Sahara] Sixer scheme (that offers six domestic air tickets for Rs 36,000) now have the option of buying four family one-way tickets for Rs 10,000 or six family tickets for Rs 15,000. "Most schemes on offer today are targeted at passengers themselves. We are trying to expand the scope of the scheme by including family members," Air Sahara CEO Rono Dutta said.

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